---
title: Stirling Hospitality Advisors Select Hospitality Operator for MERED’s ‘ICONIC Tower’
description: Stirling Hospitality Advisors appoints a leading hospitality operator for Mered’s luxury tower, setting new standards in the UAE market.
image: https://stirlinghospitality.com/hubfs/Rak%20Stirling%20Hospitality/Images/Blog/hotel%20supply.webp
---

L o a d i n g

# Stirling Hospitality Advisors Select Hospitality Operator for MERED’s ‘ICONIC Tower’

Date: September 04 2025

- *The luxury tower is set to open in 2027 and is poised to be one of the tallest buildings in Dubai Internet City*
- *The development marks Valor Hospitality’s triumphant entry into the lucrative Branded Residences segment in Dubai, the region’s hottest market** *

**RAK, UAE – April 2024: **[Stirling Hospitality Advisors](https://stirlinghospitality.com/?hsLang=en), one of the leading boutique advisory firms in the region, announces that it has selected Valor Hospitality to oversee the future management of luxury real estate developer MERED’s flagship project, ‘ICONIC Tower’ designed by Pininfarina.

Led by Michael Bagdasarov, Senior Advisory Manager at Stirling Hospitality Advisors, the team successfully completed a third-party operator search and selection to manage the property under MERED’s brand. Stirling Hospitality Advisors selected Valor Hospitality as the property’s management company to create a product that will stand out in terms of residents’ and guests’ experience alike. As part of the Technical Services Agreement signed by Valor Hospitality, they will also support MERED by consulting on the design of both front-of-house and back-of-house areas to ensure the highest level of service, as well as the smooth running of operations.

**Tatiana Veller, Managing Director of Stirling Hospitality Advisors** said: “We are delighted to have selected Valour Hospitality to ensure the future successful management of ICONIC Tower, a luxury serviced residential building that stands as a significant milestone in Dubai Internet City. Our team worked extensively to pinpoint the ideal partner capable of delivering the high standard of luxury services envisioned by MERED. We also carefully negotiated contracts to ensure alignment with our expectations for excellence. ICONIC Tower is set to be a cornerstone in the ongoing transformation of Dubai Internet City and we are excited to contribute to its evolution into a vibrant and upscale part of town."

Slated to be completed by Q2 2027, the 286.4-meter-tall tower will serve as a new landmark in Dubai Internet City and will feature 310 exclusive apartments. Offering world-class amenities including a private cinema, an infinity pool overlooking the Dubai skyline, a fully equipped gym, 423 dedicated parking spaces, and much more. Designed by Pininfarina, the tower is set to harmoniously merge beauty and technology to stand out in the growing cosmopolitan hub of Dubai.

**Diana Nilipovscaia, CEO of MERED,** said: “We are excited to partner with Stirling Hospitality Advisors as our lead consultant for the operator search for our flagship project in Dubai Internet City - ICONIC Tower. Property management is one of the key elements in premium real estate experience we aimed to deliver in our project. Stirling Hospitality Advisors’ proven track record as well as comprehensive research and expertise have helped ensure the project is managed seamlessly with all key stakeholders.”

As a subsidiary of Ras Al Khaimah (RAK) Hospitality Holding, Stirling Hospitality Advisors is one of the leading boutique advisory institutions in the region. Currently, the advisory firm asset manages over 3,700 hotel rooms in three countries and is responsible for a hotel and resort portfolio valued at over USD 1.5 billion.

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