Opinion Editorials

THE EXPERIENTIAL TOURISM REVOLUTION IN SAUDI ARABIA

Words by Tatiana Veller, Managing Director of Stirling Hospitality Advisors Experiential tourism isn’t just a trend; it’s a transformative movement that is reshaping the way we travel. From diving...

How to Mitigate Pitfalls in the Hotel Pre-Opening Phase

By Nayla Chowdhury, Senior Director – Asset Management, Stirling Hospitality Advisors

Negotiating a Franchise Agreement: Are Franchise Agreements Negotiable?

Words by Tatiana Veller, Managing Director of Stirling Hospitality Advisors Franchise agreements are often viewed as rigid, non-negotiable documents designed to preserve brand integrity and ensure...

Bridging the Gap Between Hotel Real Estate Owners and Brands: The Strategic Role of Advisors in HMA and Franchise Negotiations

By Tatiana Veller, Managing Director, Stirling Hospitality Advisors In the hospitality industry, the success or failure of a hotel often hinges on decisions made long before the property opens its...